Cybertruck Launch: Influencer Management

In my first role at Tesla, I built the brand's YouTuber/creator program from the ground-up for the launch of Cybertruck (we invited almost zero members of the traditional press). Our launch drove 50 million views across YouTube in five days, leading to 250,000 Cybertruck pre-orders within one week. Over the following months, we expanded the creator program for the release of Model Y.

Highlights: MKBHD, JerryRigEverything, Verge