‘Tesla Discover’ Content & Social
‘Inside Tesla’ was a social and brand campaign that took viewers behind the scenes for a raw look inside the engineering, product development and manufacturing at Tesla. Our approach was to create ‘raw,’ unfiltered and technical insights—all delivered in a manner that the average person would understand. I helped lead concept development, executive/engineer interviews and distribution.
Highlights: HEPA Filter, Glass, Audio Engineering
HEPA Filter
How do you show off the hospital-grade HEPA filter in every Tesla? Step 1, get a giant bubble. Step 2, crack a few colored smoke grenades. Step 3, make content.
851k views, 31k likes, 1.8k comments
Tesla Audio
120dB+ for a kick drum you can feel in your stomach. Developed entirely in-house, our audio system provides an excellent listening experience for music, gaming or video content, no matter which seat you’re in
442k views, 14k likes, 700 comments